About us

Our Story

Who We Are

EduOne, previously known as Stoogle, started off as being an information portal for confused learners trying to decide what to do after school. We put together article after article with advice on how to choose Grade 9 subjects, how to apply to institutions, an institution directory, and general advice for life after school. The further we delved into the education journey of the typical South African learner, the more we realised that more needs to be done. Here starts the beginnings of EduOne as we know it today. 

Each problem we encountered led to a new online solution to aid in solving this problem. We created a team with a passion for technology and using it as a solution for solving the educational problems we collectively face as a country. Our main aim through it all –  making it easily accessible to all of our users. So far we’ve stuck to this promise and we don’t plan on backing out. 

Our platforms aim to tackle different problems: EduConnect provides free information and educational resources to help learners and students make informed decisions, EduFunding is a bursary directory with all of the information needed to apply for the various funding opportunities, EduMatch calculates each individual’s APS for any public tertiary institution in South Africa, EduHealth provides placement information to commserve students, and Mentr makes mentorship easy for organisations and their mentees. 

With a vision of disrupting the education space in South Africa, we’ve taken on the responsibility of informing the youth of their tertiary education options. By making information and resources readily available and easily accessible, we hope to empower and enhance the lives of millions. As Tata Madiba says, education is a powerful weapon, and we plan on fully utilising it.

Our Values

What we believe in

Make Hereos

Make heroes

Each interaction is an opportunity to unleash great potential. Make those interactions count. We’re on a journey to disrupt the education ecosystem in South Africa and it starts by making everyone feel like a champion. We aim to unleash the greatness of others in everything we do. Even the slightest interaction with a user, client, colleague or dog is another opportunity to help them pin-up their superhero cape.

Lean In_1

Lean in

Together we commit to grind with grit. We are devoted to our team and take the plunge to succeed our goals in everything we do. We thrive in the grind and embrace the five characteristics of grit: courage - not fearing failure, endurance, resilience through optimism, confidence and creativity, excellence, and conscientiousness through dependability.

Be Lekker_1

Be lekker

We’re all human. Be a decent one. Simple. We work hard, have fun, look after ourselves, look after each other and do what we can to helps others. Why? Cause life’s too short to be anything else.

Go Beyond

Go beyond the call of duty

Take ownership, responsibility and initiative. When we hear the call of duty, we truly hear it for what it is. We take ownership in whatever we do and we work to the best of our abilities with integrity, always remembering our purpose. That’s our call of duty.

Our team

Jason Basel

Founder and CEO

James Kieser

Founder and CIO

Ben Rath

Founder and Product Lead

Pieter Strydom

Founder and CFO

Dylan Wheller


Kristin Rockhill

Head Education Planner

Emmeline de Chazal

Digital Editor in Chief and SEO

Julia Unite

Digital Senior Editor

Ashleigh Redman

Associate Product Manager and Designer

Dean Esterhuizen


Philip van Coller


Candice Bär

Front-end Developer

Florencia Lopez Tobias

Business Development

Josh Manley

Business Development

Lydia Kaseke

Office Manager